Did you know that over 15.8 million people visit Columbia, SC every year? Visitor spending has even increased by 12%, reaching $1.7 billion. If you own a vacation rental property, use that to your advantage!
Here are a few home sharing tips you can use to maximize rental income. Use this home sharing guide to benefit from the influx in tourism today!
Prepare the Property
Prepare your vacation rental for guests by researching similar properties in the area. What does your vacation property lack? Choose upgrades that will make it more appealing to Columbia tourists.
Cost-effective amenities that can give our property the wow factor include:
- A porch swing
- Streaming services
- Family-friendly games
- Extra storage
- Kitchen luxuries
- Grooming and beauty items
- Smart home features
- Extra linens
- Great outdoor spaces
Consider top searched-for amenities on Airbnb, which include pools, jacuzzis, and wireless internet. Try to meet and exceed your guests' expectations.
Clean the property between guests to make a strong first impression. Consider scheduling routine maintenance and inspections. Keeping up with the property now can save you time and money on repairs later.
Are your guests celebrating a special event, such as an anniversary or birthday? Leave a card, balloons, or a treat to celebrate. They'll appreciate the personal touch.
Use the Right Home Sharing Platform
List your vacation rental on the right home sharing platform to reach your target audience. Your listing should include:
- An attention-grabbing headline
- A detailed description of the property
- The nightly rate
- High-quality photos and videos
- Your contact information
Optimize your listing for search engines to reach more tourists. When they search for vacation rentals in Columbia, your listing could appear.
Before setting the nightly rate, research similar listings in the area. Use dynamic pricing tools to remain competitive.
Invest in Digital Marketing
Developing an online property marketing strategy will maximize your reach and earning potential. Use strategies like:
- Search engine optimization
- Social media marketing
- Email marketing
- Paid advertising
Save time and money by partnering with a property management company. Their effective strategies will ensure you create effective campaigns.
Host Success Tips
Generate five-star reviews by offering guests the best possible experiences. Use technology to streamline the check-in/out process. For example, you can allow guests to check in themselves using an online portal.
Create a guidebook for your guests. Highlight your favorite venues and upcoming events in Columbia.
Otherwise, remain responsive. Let your guests know you're available to help!
Outsource
Instead of applying these guest satisfaction tips alone, hire a property management company. Their expertise will help you generate more revenue. You can apply their best practices to attract guests.
With their help, you can generate repeat bookings to boost your ROI.
Apply These Home Sharing Tips Today
The right home sharing tips can help you find, book, and please new guests to Columbia. Use these host success tips to get started. Remember, you can always ask for help.
Our team at PMI Palmetto specializes in short-term property management services. We've spent 10 consecutive years on Entrepreneur's Top 500 business list.
Leverage our 20 years of experience and state-of-the-art technology to maximize your profitability. Contact us now for a free rental analysis before listing our vacation rental!
